Carhartt WIP and Awake NY Reunite for a Friendship-Infused SS23 Capsule
Mixing the former label’s utilitarian design codes with the latter imprint’s signature graphics.
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Fashion
After joining forces for a three-way collaboration with Patta in June of last year, Carhartt WIP and Awake NY have reunited for a Spring/Summer 2023 capsule celebrating the evolution of their longstanding friendship. Featuring eight pieces, the collection fuses Carhartt WIP’s outdoor-ready, function-first designs with Awake NY’s emblematic prints and stand-out embroidery.
Inside the range, signature Carhartt WIP silhouettes boasting the label’s Dearborn Canvas, including the OG Active Jacket, welcome dual-branded embroidery and Awake NY’s floral illustrations. Meanwhile, similar painterly graphics appear on the Awake NY Double Knee Pant and Hooded Sweatshirt, along with the varsity-style Teddy Jacket, which flaunts a green facade and leather sleeves.
Knitwear makes an entrance, with the jacquard Awake NY Cardigan, which again dons mixed iconography, and the Un Amor Beanie, which sees a Square Label woven on its front. Across the board, the color story largely aligns with Awake NY’s classic palette: Black, Dark Green, Blue and Hamilton Brown.
The Carhartt WIP x Awake NY collection will release on April 6 in select Carhartt WIP stores and global retailers, as well as on Carhartt WIP and Awake NY’s webstores. Peruse the collection’s campaign, shot by renowned fashion photographer Mario Sorrenti and styled by creative director Alastair McKimm, in the gallery above.
In more fashion news, take a look at the UNDERCOVER x Supreme Spring 2023 collaboration.