Gucci will be expanding its presence in New York with a new store. Located in the vibrant Meatpacking District, the two-level boutique space spans over 9,000 square feet two-levels, offering men’s and women’s bags, shoes and clothing.
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On the first floor is Gucci Beauty, which launched in 2014 with a diverse selection of lip, face and eye products, as well as men’s and women’s fragrances. The second floor will house ready-to-wear, along with an area dedicated to private appointments.
As for its design, the space is inspired by two cities key in Gucci’s heritage: New York and Florida. A 1970s aesthetic is brought to life through a pastel color palette, with light shades of green, blue and pink appearing throughout the store.
Mid-century furniture – several pieces of which were acquired second-hand and restored – and mirrored surfaces continue to pay homage to the decade but in what is perhaps the most on-the-nose tribute of the ‘70s is the jade-green carpeting lining the walls.
Metal mesh ceilings point to the industrial roots of the Meatpacking District, while reflective columns and a painted cement floor are evocative of classic Florentine marble aesthetics and Italian architecture. Two of the dressing rooms have been created out of upcycled archival fabrics from past Gucci collections: a white and purple houndstooth pattern and a rusty orange geometric design.
The store will also serve as home to Vault’s Gucci Continuum, a program that invites artists and designers to repurpose past Gucci pieces and deadstock fabrics and use them in their future designs.
Gucci Meatpacking
400 West 14th Street
New York, New York 10014