The colorful lineup will include T-shirts, shorts, hats, towels and skateboards.
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Billionaire Boys Club/Doodles
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Billionaire Boys Club/Doodles
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Billionaire Boys Club/Doodles
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Billionaire Boys Club/Doodles
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Billionaire Boys Club/Doodles
Pharrell Williams is uniting two of his brands — his streetwear imprint Billionaire Boys Club and NFT project Doodles, of which he is the Chief Brand Officer — for a collaborative apparel lineup at his forthcoming music festival, Something in the Water.
In the multi-hyphenate entrepreneur’s hometown of Virginia Beach, BBC’s sub-label, Ice Cream, will join forces with the aforementioned blockchain-backed cartoons across a pop-up experience titled “Doodle Beach,” at the festival this weekend. There, the two entities will debut an all-new apparel collaboration, which will include T-shirts, shorts, hats, towels and skateboards in a bevy of kaleidoscopic tones. Prices will range from $50 USD to $165 USD, with all proceeds benefiting Pharrell’s Yellow nonprofit.