Fronted by UK model Mia Regan and The Flag Twins.
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Following its collaboration with Charlie Constantinou, Iceland-born label 66°North has tapped Selfridges for an upcycled collection ahead of festival season.
Starring UK model Mia Regan and The Flag Twins, the campaign sees three best friends have a good time while camping at music events wearing collaborative gear. Aligning with Selfridges’ “Worn Again” project, the collection is crafted from deadstock textiles found in 66°North’s Latvian factories and highlights a reproductive fashion experience.
The capsule takes inspiration from 66°North’s 1990s “Kria” collection, featuring color-blocked fleece zip-ups, nylon shell jackets, and overdyed denim shorts. Water-repellent technology makes every garment ideal for unpredictable British weather, accompanied by bird-embroidered T-shirts, hoodies, and bucket hats. Finally, vibrant swimsuits, towels, and accessories complete the offering made for summertime excursions.
Take a closer look at 66°North and Selfridges’ festival collection in the gallery above. The range will drop exclusively at Selfridges on May 25.