Traveling to the Red Sea.
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Following its trip to Jordan, A Kind of Guise continues honoring Middle Eastern cultures for its second Spring/Summer 2023 campaign.
Dubbed “Wadi Rum,” AKOG heads to North Africa this time around and coasts through the Red Sea while enjoying temperate weather. Enchanting sand dunes and crisp shores collide for summertime, inviting locals to star in the campaign.
Lightweight French Terry textiles dress several garments ideal for coastal excursions, adorning flannel button-downs and creamy workwear jackets. Camel-riding men appear on formal shirting in contrasting hues, while traditional Middle Eastern patterns enhance short-sleeve variations.
Watercolor mosaics are painted onto summer staples with a delicate finish, standing next to crotchet vests that reflect regional craftsmanship. Finally, the brand’s Atrato shirts preview sleek waffle textures, matched with gradient sets, paisley swimming trucks, and woven hats.
Take a closer look at A Kind of Guise’s second SS23 campaign in the gallery above.
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Onitsuka Tiger 1184A049 children’s mexico 66 ps casual shoes -
Onitsuka Tiger 1184a085-100/200/112 mexico 66 ps casual shoes
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asics 1011c145-001 gel nimbus 28 retro breathable casual shoes
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Air Jordan ib7903-600 luka 4 pf practical training sports casual shoes
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the north face nfoa83nbmn8-601/2/3 high top outdoor waterproof hiking shoes
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raf simons hr740006s0061 HR740001L3024 cylon-21 thick soled low top sports shoes
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nike cz0176-103 air zoom strobel 001 g.t.cut ep practical basketball shoes
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Nike DM0029-401 AIR max 90 retro cushioned running shoes
