Paying tribute to traditional attire by collaborating with local artisans that empowered the collection.
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Maria Grazia Chiuri has selected Mexico City for Dior (PARIS:CDI.PA +0.66%) ‘s next destination showcase. As a place steeped in culture and traditions, the North American metropolis was Chiuri’s ideal match. Its lengthy heritage has fascinated her for many years, linking back to Dior’s first journey to Mexico in 1954.
Dior’s Resort 2024 collection was a great homage to Mexico, from its female crafters to local artists that migrated to a global stage. The designer embraced the country’s extensive connection with textile creation, tapping on Oaxacan weavers to decorate seasonal womenswear garments. The collection exudes Mexico’s community-led mindset, referencing its connection with nature and historic century-old beliefs.
Dior welcomed guests into Mexico City’s Colegio San Ildefonso — the birthplace of the Mexican muralism movement — dominated by Vivir Quintana live vocals as attendees fled into its architectural landscape. Chiuri’s romantic attire was kept front and center, featuring traditional Mexican dresses with floral embroidery and butterfly motifs. Delicate lace accented mesh skirts that moved against the night’s rainy skies while looking to Tehuana clothing of the Zapotec women embraced by vibrant pink and green hues with patchwork-like detailing.
Chiuri referenced several heroic Mexican art figures, including Leonora Carrington, Tina Modotti, and Frida Kahlo. The latter’s largely celebrated indigenous artwork was observed like no other. Likewise, Kahlo’s relationship with fashion can be felt throughout, previewing pleated shirt dresses with insect embroidery and an antique breeze.
Praising local craftsmen, the designer collaborated with Nahua weaver Hilan Cruz Cruz and Sna Jolobil founder Pedro Meza Meza who translated their locally-sourced textiles and needlepoint practices onto velvet blazers, silk empire dresses, and ruffled variations. In addition, Chiuri worked with traditional hat makers, the Moreno family, and jeweler Rafael Villa Rojas to craft sophisticated metal belts and woven cowboy hats that jumped from look to look.
Dior’s Resort 2024 runway show was complete with a selection of mirrored dresses that emulated the liveliness of Mexican culture. These were made in unison with artist and activist Elina Chauvet, who partnered with a collective of female artisans to create red embellishments on white cotton dresses. Some were charmed by beating heart illustrations and “¡Viva mi Vida!” wording, while others donned flying birds and blooming florals.
Take a closer look at Dior’s Resort 2024 collection above.