Revealing its Class of 2023 campaign staring Professor Green and Danny Lomas.
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London-based streetwear label PICANTE prepares to start summer school with its new Alumni collection. While the brand recently unveiled its Spring/Summer 2023 range captured inside Italian restaurants, the latest capsule sees PICANTE’s friends return to academic grounds.
Professor Green and Danny Lomas star in the brand’s Class of 2023 campaign, sporting PICANTE’s best-selling Alumni collection. Taking cues from vintage attire with a nostalgic breeze, PICANTE’s Arch hoodie appears in “Grey Marl,” “Navy,” and faded “Red” that features cracked branding with an outworn feel.
Elsewhere, Jude Taylor and Saam Zonoozi‘s imprint debuts new raglan sweatshirts with reversible designs, previewing diverse logos on either side. The collection is rounded out by “P”-branded knitwear and matching bottoms that make a complete school uniform.
Take a closer look at PICANTE’s Alumni collection in the gallery above. The range will drop on May 26 exclusively through the brand’s website.