In what could be one of the most high-profile Manchester-based creations of recent times.
Drama Call
Update:ย Manchester-based streetwear brandย Drama Callย just teased a brand-new collaboration withย Manchester United Football Clubย andย adidasย (XETRA:ADS.DEย +1.43%)ย with a collection of co-branded posters being seen throughout the city of Manchester. Now, the link-up brings an official trailer video as the Drama Call mascot takes over Manchester Unitedโs stadium, Old Trafford.
Within the short video, we see Drama Callโs mascot explore the Theatre of Dreams on his skateboard, linking up with Manchester Unitedโs official match day mascot, Fred the Red. And while no official product imagery is presented in its full form in the short movie, viewers are treated to a short glimpse of a new Drama Call trucker hat, designed in the classic colors of Manchester Unitedโs red, white, and black.
Additionally, the video also shows a short snippet of a co-branded Drama Call x Manchester United football jersey, swapping out Unitedโs customary TeamViewer sponsor for the Drama Call logo.
While we wait for more information and further official imagery of the new Drama Call x Manchester United collaboration, you can check out the new teaser video above.
Original Story:ย Manchester-based streetwear labelย Drama Callย has just teased an exclusive collaboration withย Manchester Unitedย andย adidas, plastering a collection of tease posters around some of the most iconic spots in the Rainy City.
Having been one of the go-to streetwear imprints around its home of Manchester for a few years now, Charlie Bowsโ Drama Call has never been afraid of innovation. After hosting various off-the-cuff pop-ups around the city, Drama has also linked up with some of the most high-profile musicians in the UK such asย Aitchย and Mancunian road rapperย Tundeย for collaborative capsule collections.
Now, as Drama announces its brand-new collaboration with the red side of Manchester, the Mancunian roots have been planted as firmly as possible with a collection of posters around the 0161, with a lock-up of Drama Call, Manchester United, and adidas labels appearing underneath a โMade In Manchesterโ headline.
And while no official imagery of the collaborative garments has surfaced as of yet, fans can expect a fresh line of co-branded tracksuits โ dubbed by Drama Call as the โheaviest in the gameโ โ along with T-shirts and accessories.
This new Drama Call x Manchester United collaboration also shows close similarities to theย Daily Paper x Ajax link-up from last year, with the biggest club in the Netherlands giving a local brand a platform to present its unique designs to the world.