Delivering a four-part collection that communicates its 10-year history.
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French-Canadian label 3.PARADIS has just made its runway debut at Paris Fashion Week. Creative Director Emeric Tchatchoua communicated his dream-like reality across the Spring/Summer 2024 collection, held at a local playground in the French capital.
While neighborhood kids swung from the fences in hopes of grabbing a glimpse of the show, Tchatchoua painted their grounds his trademark baby blue hue. Basketball hoops grew curved necks as delicate violins and pianos strummed models down the runway.
3.PARADIS celebrated its 10th anniversary by telling a detailed story about its history. The four-part offering communicated its free-flowing ethos, with “The Window of Opportunity” conveying curiosity and opportunity through a green, blue, and black gradient palette splashed on boxy suiting, denim workwear, and leather bombers with metallic fringe.
“I Believe I Can Fly” mirrors confident living across sports-inspired uniforms that meld into something new. Here, leather varsity jackets turned into denim bottoms at the chest, while additional variations donned netted detailing and doodled fish blowing bubbles underwater.
Part three put 3.PARADIS under a formal light, speaking on ambition and motivation to chase your dreams. The offering inflamed pinstriped suits at the shoulders, with others being slashed at the waist or tied with rope.
Finally, “Sky is the Limit” closed the show in celebration, supplying emerald green shimmering outerwear, Microsoft Windows-inspired graphics, and pilot-like uniforms that head to the airport with 3. PARADIS’ next Rimowa collaboration.
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