The collection arrives in celebration of the Seoul-based brand’s 10th anniversary.
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For Spring/Summer 2024, Seoul-based fashion label Andersson Bell looks to fuse contrasting cultural style codes to form its own quintessential uniform. Celebrating one decade in business, the collection, titled “The 10th Anniversary,” sees creative director Dohun Kim reflect on his teenage years, and his affinity for sifting through vintage stores in the South Korean capital during that period of his life, in order to do so.
Drawn to army surplus garb and age-old denim, Kim effectively tapped into two entirely different design agendas to craft a line that focuses on both military styles and racing-inspired silhouettes. The merging of the two tropes is something signature to Andersson Bell; and here, the brand’s expect-the-unexpected ideology is on full display.
Among the range, frayed jeans dissolve into cargo trousers; a tethered leather biker jacket quietly transitions into denim, and a pea-green cable-knit sweater adopts patchwork on its back. These stylistic metamorphoses become commonplace, not only between textiles but also in hardware. Belt buckles and utilitarian loops, for instance, situate themselves in all sorts of unlikely locales, fueling newfound dimension into tops and bottoms alike.
Skirts embrace deconstruction, with cut-out bottoms flaring from below formal, gray waists, and knitwear provides a key layer for small tops, ideal for the club. Formalwear merges with casual ensembles, as hoodies and sweaters meet blazers and sophisticated trousers. Look after look, contradictions acquaint themselves with explosions of color, ones pulling from all angles of the kaleidoscope and consistently finding cohesion.
Overall, Andersson Bell’s SS24 collection finds a sartorial focus in the chaos that is fashion design, by cleverly hosting rare minglings of textiles, colors and constructions.
See Andersson Bell’s Spring/Summer 2024 collection in the gallery above.