Turning its classic check print psychedelic while pulling inspiration from Saville Row craftsmanship.
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Since Daniel Lee stepped in as Creative Director of Burberry (LSE:BRBY.L +0.62%) , the brand has seen a delicate refresh that returns to its roots. Lee has modernized the House’s design language for the current generation, showcased through youthful campaigns starring Kano, Shygirl, Skepta, John Glacier, Liberty Ross, and Lennon Gallagher.
Burberry’s Spring 2024 collection continues to evolve Daniel Lee’s vision for the House, creating an essential wardrobe for the British outdoors. Burberry turns its classic check pattern psychedelic for Spring 2024, showcasing wavy interpretations across recognizable car coats, co-ed suiting, and fringed dresses. Prince of Wales and houndstooth motifs enhance wool outerwear, playful tracksuits, and rugby jerseys, while oversized puffer coats are crafted from rich leather.
Burberry’s refined attitude is maintained throughout the collection, channeled into silk chiffon dresses, goose-painted uniforms, and rose-encrusted looks. Savile Row’s decadent craftsmanship inspires the brand’s tailored ensembles, updating its Knight bag family in quilted, crinkled, and puffed leather finishes.
Take a closer look at Burberry’s Spring 2024 collection in the gallery above.