Securing the major partnership only three years after its debut.
Vittorio Zunino Celotto/Getty Images
Prada has named the K-pop band, ENHYPEN, its newest brand ambassador.
The move from the luxury fashion house will strengthen the relationship between the two entities. A standout moment in the burgeoning partnership is when the members Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo and Ni-Ki attended their first Prada (HKSE:1913.HK +2.02%) fashion show in Milan this past January. Although the boy band just debuted in 2020, it has already been met with growing success and a following of nearly 13 million fans on Instagram.
“We’re delighted and honored to be a part of this partnership as new brand ambassadors of Prada,” said ENHYPEN in a statement. “The synergy Prada and Enhypen will create is something we’re very excited to witness and greatly looking forward to.”
Additionally, the group follows a lineup of Prada ambassadors which includes Hunter Schafer, Scarlett Johansson, Leticia Wright, Jaehyun and more. Stay tuned for more updates about the new partnership.