Hypebeast speaks to the Patagonian designer about how his Spring/Summer 2024 collection is inspired by home, the ’90s, and more.
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Patagonian fashion designer Marcelo Burlon is at one with nature and psychedelia, infusing his Marcelo Burlon County of Milan collections with the colors that are often found around us. Natural blues and Earth tones complement the all-weather attire of Spring/Summer 2024, but for this season there almost isn’t a season at all; it’s a collection that reoccurs in your wardrobe rotation day-in, day-out, fit for all moments in life.
Burlon achieves such versatility by creating conventional clothing in unconventional ways. For example, a suit is cut oversized and slouchy in blue leather that features laser detailing on it to give it a worn-in aesthetic, giving room for a more eco-friendly way to treat the material as opposed to using chemicals. It appears once again on a checkered leather suit, here using dusty yellow and nightshade blue together to create a suit that feels familiar and loved.
Formalities are deconstructed on an orange two-piece that’s sans-collared, while knitted patchwork sits atop a cobalt blue jersey for a tracksuit-cum-tailored number, again fit for every scenario. Outside of the more formal attire, Marcelo Burlon County of Milan also presents laser-treated denim in rusty tones, hybrid technical garms in the form of a utility vest and pants, and the latter once again in blue, spiraling with circular motifs like ripples in the Ibizian sea.
His home of Patagonia is referenced numerous times with motifs and designs printed across, or even used to create, various two-pieces, and it is here that we understand Burlon’s love for nature, life, and home. To understand more about the collection, Hypebeast sat down with the designer at his brand-new store in Milan to discuss how the collection came about and what it means, as well as to discuss some defining life stories and more.