After suing the fast fashion brand last year for copying its Snap-T Pullover.
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UPDATE: Patagonia Inc. has officially settled its trademark infringement lawsuit with GAP (NYSE:GPS +7.67%) Inc. While no details were made public, the judge agreed to dismiss the case after both sides agreed to drop the claims. Patagonia initially sued GAP in November last year for copying its signature Snap-T Pullover, pointing to blatant similarities between GAPโs design and Patagoniaโs signature snapped flap pocket design and โP-6โ mountain logo.
โThe GAP infringements have caused or are likely to cause dilution of Patagoniaโs famous and distinctive mark by diminishing its distinctiveness and singular association with Patagonia,โ the company said. โGiven how derivative the GAP Infringements are of Patagoniaโs designs and logo, there is no question that GAPโs copying has been willful and deliberate.โ
In addition to the potential of customers mistaking the GAP offerings for a Patagonia product, the brand pointed to the fact that even if customers did zoom into the branding details, there is a high likelihood of them mistaking โthis to be one of GAPโs many collaborations.โ
Patagoniaโs case against GAP follows similar lawsuits filed by the company against Walmart and lifestyle brand Robin Ruth USA over its โP-6โ Trout Logo.
Following its fallout with Ye, GAP now lands itself in legal trouble with outdoor clothing retailer Patagonia which recently filed a lawsuit accusing the American clothing brand of copying its signature Snap-T pocket design found on its fleece sweaters for over three decades.
According to Reuters, Patagonia filed a complaint in San Francisco federal court on Tuesday night, citing Gapโs recent sale of fleece jackets that illegally copy both its buttoned flap pocket design and the rectangular โP-6โ logo which depicts a mountain range. The โadoption of designs and logos bearing even more similarity cannot have occurred by accident,โ writes Patagonia. Part of the lawsuit references a one-star review of Gapโs product which writes, โObvious Pata*gonia ripoff. I had to zoom in just to ensure that the logo was GAP.โ
As a popular mainstay of the brandโs product lineup, Patagoniaโs Snap-T pullover has previously been displayed at exhibitions in New Yorkโs Museum of Modern Art and Londonโs Victoria & Albert Museum. Take a look at a side-by-side comparison of the GAP and Patagonia jackets below.