Phoebe Philo’s New Brand Will Launch With More Than 150 Styles

Coming this September, the signature collection will include ready-to-wear, leather goods, jewelry, eyewear and footwear.

D Dipasupil/Filmmagic/Getty Images

Update: Since announcing the launch date for her eponymous fashion label in February, Phoebe Philo has been silently crafting the brand’s inaugural collection, due out in September of this year. According to a new report from WWD, the signature line, which will mark Philo’s much-anticipated return to the industry, is slated to include ready-to-wear, leather goods, jewelry, eyewear and footwear.

The collection is expected to feature more than 150 pieces, and it will launch via the brand’s online store, with shipping initially available in the U.K., Europe and the U.S. Notably, former Canadian-Ukrainian model Daria Werbowy, who often appeared in Philo’s Celine campaigns, will be a face of the brand, per the outlet.

Philo launched the brand’s Instagram alongside its announcement in February, with a now-deleted post that stated the label’s registration portal would open in July. At the time of writing, the account boasts more than 195,000 followers, with zero posts.

Given her unwavering influence in fashion, Philo’s revival will undoubtedly captivate the industry zeitgeist. According to WWD‘s sources, Philo plans to establish relationships with the top customers from her Celine days, as the brand prepares to launch. Additionally, the designer does not presently have plans to return to the runway, and she will not open any retail outposts until 2026.

---

Original Story: Phoebe Philo will launch her long-awaited fashion label in September.

The decorated British designer created an official Instagram account for her namesake brand on Thursday, confirming the imprint’s drop date in the first post. “Our inaugural collection will be revealed and available on our website, phoebephilo.com, in September 2023,” she wrote. “We will be opening for registration in July 2023 and look forward to being back in touch then.”

Philo has been very quiet since announcing her grand return to fashion in July 2021. At the time, the designer disclosed that she would be launching an independent fashion house, with LVMH Moët Hennessy Louis Vuitton as a minority investor.

According to Business of Fashion, Philo said the label would be “rooted in exceptional quality and design.” She added, “I am very much looking forward to being back in touch with my audience and people everywhere. To be independent, to govern and experiment on my own terms is hugely significant to me.”

Though largely silent on the subject ever since, Philo did quietly appoint Patrik Silén as chief operating officer of the brand last year, according to WWD. Silén, who graduated from Harvard Business School, spent 16 years at consulting firm McKinsey & Company before more recently working as chief strategy officer at Asos.com in the U.K. Additionally, according to market sources via the outlet, Philo tapped both a denim designer and workshop lead from Balenciaga, as well as a human resources director from Burberry.

Philo’s exit from fashion left the industry yearning for more from the prolific designer, who The New York Times has aptly denoted as the “patron saint of designing for the female gaze.” The designer took the top seat at Chloé in 2001, where she successfully accelerated the brand’s business with her signature blending of masculine style tropes and bohemian femininity.

She left Chloé in 2006 for personal reasons; and after long conversations with LVMH about launching her own label, Philo became the creative director at Celine in 2008. There, her work, commonly referred to as “Old Celine,” transformed the fashion house with contemporary, minimal designs that continuously surpassed revenue expectations.

Stay tuned for Phoebe Philo’s first namesake collection this September.