Taking over southern France in Marseille.
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Paris-based label, Hélas, is gearing up for the season with its new Summer 2023 collection, which takes over southern France in Marseille.
As a summer-oriented collection, the new offering is fit for one of the season’s greatest qualities – warm, sunny days. Irrefutably comfortable, yet fun, the latest array includes an array of coordinated sets, knitwear, tees, graphic button-down shirts, sweatsuits, jackets, shorts and more all clothing. Standouts of the collection include the “Abstract” allover piqué fabric polo shirt and matching shorts, the “Boat” jacket and short set and the “Cinque Terre” knitted crewneck.
Whether it be a crewneck, vest or tee, the collection is also complete with the brand’s signature umbrella logo design, which has been updated with new graphic elements. Elsewhere in the offering is a selection of caps and slides in six colors.
Take a look at Hélas’ new Summer 2023 collection in the gallery above, which is available now on the brand’s website.