Introducing new “Love” designs, accessories, and more.
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Manchester-based label Hyo Isak has just presented its brand-new lookbook for Spring/Summer 2023 and it sees the brand experiment with new prints and silhouettes while continuing to unveil out-of-the-box thinking that merges contemporary garments with sportswear.
Hyo Isak is one of Manchester’s most exciting creatives. Regularly presenting new pieces of artwork on his Instagram page — that cover all bases from large canvases to skate decks — Isak is always looking for ways to merge his abstract designs with his clothing. Isak experimented with knitwear like never before in his last collection, producing new balaclavas out of premium cashmere and soft wool, complemented by spray-painted effects.
Now, Hyo Isak has taken his self-titled imprint in a new direction for SS23. The collection starts with a new low-riding blazer — partnered with utility-styled cargo trousers — and it’s been hit with a slew of embroidered branding, both on the double-breasted detailing and throughout its pinstripe foundations. Meanwhile, Isak also introduces fresh interpretations of his “Love” tracksuit bottoms, with the cropped silhouette being hit with its customary dove branding.
Elsewhere, new hoodies are included for SS23, with an orange design being welcomed with slight tie-dye effects throughout. The hoodie is then finished off with customary branding on the chest. Denim is then included by Isak and this time the brand’s straight-legged jeans are covered in a dark green hue and a heap of white embroidered crosses. Accessories round off the collection, with a new “Love” cap being welcomed in black and blue colorways.