Designed to embody the pulsating life and dynamism of the City of Manchester.
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Manchester City/Puma
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Manchester City/Puma
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Manchester City/Puma
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Manchester City/Puma
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Manchester City/Puma
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Manchester City/Puma
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Manchester City/Puma
Manchester City Football Club and PUMA (XETRA:PUM.DE +5.48%) have just presented their new third kit for the 2023/24 season and it’s designed to embody the pulsating life and dynamism of the City of Manchester.
Taking its campaign to Tokyo — where City’s first team is currently playing its pre-season tour — the new kit is also a symbol of City being a team that breaks the mold and continues to redefine the game of football, from the way its played to how its coached and perceived.
Additionally, the 2023/24 third kit is a manifestation of City’s electrifying style of play, and the thrilling ambiance that envelops every match. Designed with an electric spark pattern throughout, the kit is then complemented by a new “Neon Pink” version of the club’s crest and partner logos.
To launch the new third kit, Manchester City and PUMA have merged with Japanese culture by capturing various content with star players — such as Erlling Haaland, Jack Grealish, and new signing, Mateo Kovacic — in the famous Tokyo Kabuki Hall, while additional shots take the campaign to various key locations in the city of Tokyo.
Coming in authentic and versions, the former has been crafted with ULTRAWEAVE fabric, this boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The latter is similarly equipped with dryCELL sweat-wicking technology, designed to keep players dry and comfortable.