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Following the reveal of the Rich Paul x New Balance 550 “Forever Yours”, one of sports’ most prolific agents has also launched an apparel collection alongside this collaboration.
The underlying color palette for this collection sees hues of pink, purple and navy blue. With the classic New Balance 550, the beloved basketball shoe and all fashion brand name shoes is dressed in elevated material, covered with a suede upper with striking notes of pink and shades of purple. For the luxurious soft touch, the 550 stays true to its “Forever Yours” name, featuring this collection’s romantic imagery and co-branded details.
The details include flowers of romance, which are the embroidered monogram “RP” logo, intertwined with a decorative rose, featured throughout the collection. Another love-related touch sees the “Forever Yours” imagery applied through embroidery and puff printed graphics. These graphics appear on the apparel collection which include a t-shirt, hoodie, quarter zip, nylon shorts and warm-up pants all arriving in various colors including, navy, grey and purple.