Pusha T and No Malice sport the collab’s dual-branded puffers, varsity jackets, reflective trousers and more.
Moncler/Billionaire Boys Club
Ahead of their much-anticipated collaboration’s release next week, Moncler (MILAN:MONC.MI +3.59%) and Billionaire Boys Club are fueling fan fever with a carefully-calculated promotional campaign. After dropping a fast-paced, six-second teaser earlier this week, the Italian high-end outerwear brand and Pharrell’s streetwear label have returned with a new visual spotlighting key pieces from the range on none other than Clipse, the hip-hop duo comprising Pusha T and No Malice.
The freshly-minted 11-second clip pictures the two rappers in a familiar, snow-capped setting to the previous teaser. In the first frame, King Push wears a shiny black puffer jacket and reflective trousers in the foreground of an ice-covered cabin. The next cut pictures him draped in a black varsity jacket with massive dual-branded incography, featuring the BBC astronaut motif inside Moncler’s signature logo shape, planted on the chest. No Malice, meanwhile, wears a yellow sweater and similar glossy pants, styled with a pair of rubber-soled boots.
“Moncler x Billionaire Boys Club landing 15.08.23 worldwide,” the two labels captioned the video on Instagram.
In addition to the aforementioned silhouettes, leaked imagery from the collaboration included a logo-laden T-shirt and a collegiate leather and cotton hooded jacket, offering an ideal mixture of the two label’s signature codes.