Expanding on K-pop’s fashion takeover.
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French luxury House Louis Vuitton (PARIS:MC.PA +0.90%) is expanding its ambassador roster once again, following the appointment of Wimbledon winner Carlos Alcaraz. The next to assume the role is Stray Kids front man, dancer, and rapper Felix Lee.
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The K-pop star has been rocking with Louis Vuitton since the start of his career, wearing its impeccable menswear goods on and off stage. Lee’s ambassador role was announced by Louis Vuitton on Twitter earlier today, stating, “Felix for Louis Vuitton. The Maison is pleased to welcome the Stray Kids band member as House Ambassador.”
“I am thrilled that Felix is joining Louis Vuitton — I love his audacious sense of style,” says womenswear Artistic Director Nicolas Ghesquière. Louis Vuitton has been making moves on Lee for months, spotted at the brand’s Cruise 2024 show in Italy’s Isola Bella. The artist held the position at Versace earlier this year and follows in the footsteps of BTS‘ J-hope, Hyein of girl group NewJeans, and Jackson Wang of GOT7, who have previously held the title.