Seeing models brace against intense winds and rainfall.
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British label Barbour is a leader on UK streets, seeing Fraser Moss and Jimmy Collins grow through impactful collaborations. The 28-year-old brand has recently united with JOURNAL STANDARD, YOKE, Palm Angels, and many more — enlisting Paris’ Maison Kitsuné for a light-hearted partnership.
Barbour and Maison Kitsuné debut their collaboration across a humorous campaign following “a series of unfortunate mishaps.” The campaign captures models bracing against the elements while wearing the protective range. Rain pours on nylon jackets with corduroy collars and miniature fox patches, seeing intense winds strike orange-trimmed outerwear and essential hoodies.
Quilted versions receive co-branded chest badges paired with graphic tees and crewnecks with a Barbour-clothed Maison Kitsuné mascot. Plaid military jackets, khaki trousers, matching bucket hats, and tote bags complete the offering.