Take an exclusive behind-the-scenes look at the shoot, lauding the 50th anniversary of hip-hop.
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Tommy Hilfiger has revealed its all new Tommy Jeans Remastered collection, with a campaign starring buzzy rappers Central Cee and GloRilla. The line, which looks to honor the 50th anniversary of hip-hop, reinvents legacy styles that were ly made popular by legendary rappers in the ’90s.
“An iconic anniversary calls for an iconic capsule,” said Tommy Hilfiger. “With this collection we celebrate moments in style that defined the ‘90s hip-hop look and rework them for today. I am so excited to work with Central Cee and GloRilla — two modern icons who are bringing the culture’s fearless creativity to the next generation.”
The lineup includes 17 total pieces, with casual and baggy fits. Among them, a striped rugby jersey nods to that worn by Snoop Dogg on his 1994 Saturday Night Live appearance, and a “Big Logo” puffer, made famous by the likes of Aaliyah and Raekwon, receives Hilfiger’s signature red-white-and-blue treatment. Down the line, cropped leather biker jackets reference Y2K’s TLC; leather varsity jackets go full collegiate mode, and an oversized football jersey tee, worn recently by Central Cee during his “On The Radar” performance, dons the brand’s birth year of ‘85.
The campaign, shot by Lea Winkler, see Central Cee and GloRilla pose in the form of golden age of hip-hop photography. Alongside them, the imagery introduces the digitally-animated hip-hop duo Ghost Kidz, in partnership with Superplastic.
The Tommy Jeans Remastered collection will be available to shop online and at select Tommy Jeans stores on November 6. Take a closer look at the range, as well as a slew of exclusive behind-the-scenes images, in the gallery above.
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