Shot by Rafael Pavarotti.
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In preparation for the warmer seasons, Dior (PARIS:CDI.PA +0.87%) has revealed its new Summer 2024 men’s campaign. With the new visuals, the French luxury house celebrates Kim Jones’ five years at Dior as its menswear creative director.
The new campaign marks a special moment for the seasoned designer as his Summer 2024 collection is fueled by wide-reaching works for the creative directors who came before him. With it, Jones’ collection presents a multi-faceted body of works that features all the past and present hallmarks of the Dior man. Specifically, the collection harbors a personality that bridges elements of masculinity, femininity and the undaunted spirit of couture styles.
Shot by Rafael Pavarotti, the new campaign comes to life against backdrops of dreamlike gradients that see hues of blue, yellow, orange, pink, green and white. What appears in the campaign are core collection pieces like textured suits in eye-catching tweed, knitwear, classic button-down shirts, polos, t-shirts, cropped pants and more. On the footwear and accessories front, the campaign reveals the brand’s B9S limited-edition sneakers, the Buffalo Loafers, crossbody bags, baseball caps, ties and sunglasses.