Givenchy

Givenchy is a luxury fashion brand in France, belonging to the French LVMH Group. It is mainly engaged in high-end clothing customization, ready to wear, shoes, leather products and accessories. Since Hubert James Taffin de Givenchy was founded in 1953 under his own name

In 1969, the “Givenchy Gentleman” product line was launched, setting a fashion benchmark for men. In 1988, the Givenchy brand was acquired by LVMH Group. John Galliano, Alexander McQueen, Julian MacDonald, Riccardo Tisci, Clare Waight Keller and other designers in the fashion industry have successively worked in Givenchy

Givenchy has four series of products: ready-made clothing, bags, shoes, and accessories

Product examples

Early Spring 2022 Collection

The Givenchy 2022 Early Spring collection was specially invited by Matthew M. Williams to collaborate with Mexican American artist Chito to incorporate unique style of spray painting graffiti art into the Givenchy 2022 Early Spring ready-to-wear collection. Chito has conceived a series of iconic and personalized jackets, T-shirts, and accessories – featuring the brand logo and Chito’s cartoon characters, such as the cartoon dog, which is a symbol of protection and loyalty, presented through the artist’s consistent spray painting style. Artist Chito’s “Truehearted” is a heart-shaped girl pattern inspired by popular girls, appearing in men’s and women’s T-shirts, zippered silk shirts, sweaters, pullovers, and shorts. The artist’s 4G love pattern combines Givenchy DNA and artist signature, appearing in contrasting colors on T-shirts, hoodies, and windbreakers. The accessory series includes Givenchy’s hottest vertical Antigona handbag, 4G series crossbody bag and bucket bag, including pink and white jacquard styles, as well as black and red styles; White leather “Truehearted “Patterned sneakers, Marshmallow series sandals with 4G logo, a heart shaped leather bag, a silver water bottle with red shoulder straps and a baseball cap that can be used to enhance the overall matching vitality. As a special item of this cooperation, artist Chito combined his own design with the classic RIMOWA boarding box, giving the suitcase a unique and distinctive graffiti pattern with silver as the background color.

The puppy pattern print represents the meaning of love and protection, which is the focus of Chito’s design.

Early Autumn 2021 Collection

Givenchy launched the GIV 1 series, releasing the first sneaker designed by Creative Director Matthew M. Williams. This sneaker debuted in the first collection designed by Creative Director Matthew M. Williams for the brand. Givenchy collaborated with the creative agency ‘HIGHSNOBIETY’ to showcase the 2021 Early Autumn GIV 1 series of sneakers from a new perspective. Matthew M. Williams reinterprets Givenchy’s aesthetics, cleverly blending functionality and sophistication to create a more modern sports shoe style. The GIV 1 series sports shoes have a modern design and are suitable for both men and women. Specially selected technological fabrics, high-quality leather combined with embroidery technology, make the upper extremely dynamic. The 2021 autumn GIV 1 sneakers are made of white crocodile embossed leather, creating a coordinated and cool feel for essential urban items.

2021 Autumn/Winter Collection

The Givenchy 2021 Autumn/Winter series aims to explore the theme of “constant tension between two different worlds” from different perspectives. In this season’s design, Matthew M Williams combines practicality with the brand’s sense of sophistication, while maintaining his unique avant-garde spirit, but there are also many practical and functional items appearing in the design. Firstly, the design of the cocoon shaped silhouette is one of the highlights of this season, using multi-level layering to create a voluptuous winter silhouette that balances comfort and protection. And the short jackets of this season often appear in oversized versions, incorporating down material to express the sense of power and architecture that Matthew M Williams wants. In addition to the cocoon shaped silhouette, the slender and streamlined cutting lines form a strong visual contrast with the short and tight hollow knit pieces, expressing the middle ground between refinement and coarseness in the designer’s heart, which is both sexy and highly personalized. Alternatively, the entire body is designed with a cut that wraps around the body, emphasizing a feminine curve that is both strong and gentle. This smooth wrap design has been widely used throughout the season, embellished with sequins, feathers, and knitted ground length dresses that are both romantic and dreamy. Paired with a loose jacket and suit, it complements Matthew M Williams’ statement of a luxurious and rugged design approach. In order to express Matthew M Williams’ constant tension between two different worlds, the combination of different fabrics in this season also adds a diverse dimension to the design. Artificial fur and premium wool both interpret the volume of the silhouette. The wide shoulder fur coat creates a different sense of volume. Even common suit items have added waistbands and shoulder pads for a stronger visual sense. In the design of suits, the iconic rotary pin button is even more outstanding.

Makeup Collection

Givenchy’s original taboo perfume for Hepburn has become an alternative classic, creating his own legend. Wide angle dazzling eye black is the first spherical mascara brush popular in the fashion world today. The surface of No. 16 Black Lacquer lipstick, a taboo kiss, looks black. After use, it will produce different discoloration reactions according to the PH value of the skin, and customize a unique lip color for everyone. The black skincare product Mozao series extracts the repairing effect of Mozao, fully demonstrating Givenchy’s innovative ability. [16]

In Ms. Givenchy’s perfume, “Charm of the City” and “Irresistible” perfume have made amazing interpretations of roses. “Charm of the City” is the first flower fragrance spice mixed perfume launched by Givenchy, which has a complex lingering charm that is unforgettable. The strong aroma of star anise injects vitality into the floral fragrance, while also carrying a sense of modern refinement. Among men’s perfume, the Givenchy Gentleman eau de toilette released in 2017 is a vivid portrayal of elegance and unruly. The elegant woody fragrance of patchouli, intertwined with the stunning floral fragrance of iris, creates a delicate yet powerful aroma that deconstructs the inherent boundaries between masculinity and softness