Hollister Co. brand, commonly known as “Hollister” or HCO, Seagull. Hollister is a sub line brand under the American high-end leisure clothing brand A&F (Abercrombie Fitch), targeting young men and women, striving to showcase the Southern California beach surfing style.

Hollister has established a specialty store in China. The design style of American specialty stores matches the website, with dim lighting, sexy fragrance, and a lazy and carefree style on the beach. Most clothes have a red seagull logo.