Chanel

Chanel, a French luxury brand, was founded in 1910 by Coco Chanel (formerly Gabrielle Bonheur Chanel, Chinese Gabrielle Chanel) in France. It has three categories of products: fashion boutiques and accessories, perfume cosmetics and skin care products, and watches/high-end jewelry.

In 1910, Chanel opened an accessory store at 21 Conburn Street, and she successively launched hats, dresses, and casual wear. In 1914, Chanel opened two fashion stores and the brand “Chanel” was officially born. In 1924, Chanel launched its first cosmetics collection. In 1978, Chanel launched its first ready-to-wear collection.

Representative products

Classic Little Black Dress

After experiencing World War I, the avant-garde Coco Chanel reconsidered another possibility for women’s clothing. In 1926, the energy crisis caused the previous pompous style to gradually fade. She boldly put a black knee length dress with no curves and all plain faces on the table. In an era where emphasis was placed on breast enhancement, slim waist, hip lifting lines, and intricate decorations, this pioneering move became a major trend leading women’s clothing, highly praised by mainstream French media as the “new uniform for modern women”. The emergence of crepe, knee length, and fitted small black dresses not only established Chanel’s position in the fashion industry, but this trend had a significant impact in the future recession era. Small black dresses also became the “safest” clothing attire, and their status is still unmatched.

The little black dress has been enduring for a long time, and its significance has already surpassed “a dress”. “It is neither too grand nor monotonous,” and this dress has become a fashion attitude.

J12 series watch

The naming of Chanel J12 watch series is related to the America’s Cup. The America’s Cup is the earliest intercontinental sports event in the world and the ancestor of modern international sports events. In 1851, a sailboat owned by the New York Yacht Club in the United States, the USS America, was invited to participate in a competition with fifteen sailboats representing the Royal Fleet of British yachts. The result was an unexpected victory for the “America” and the trophy was brought back to the United States, causing the confident British to lose face. As a result, the America’s Cup, the world’s top sailing challenge for honor, has begun. This money burning sport, which is closely related to wealth and honor, has never truly achieved fair competition. Rich people invest recklessly in order to improve the performance of their sailboats. In order to restrict the vessels involved in sailing competitions, some “international rules” have been gradually formulated, such as the International Sailing Federation’s 12 meter rule, which was applied between 1958 and 1987. Chanel’s J12 watch drew design inspiration from it, and with its superior design and advanced high-tech precision ceramic materials, it recreates the scene of the “12 meter sailing class” in the Copa America with infinite scenery.

N ° 5 perfume

In 1921, Chanel launched the first perfume N ° 5. She entrusted Ennis Bow to make this perfume for her. Until the October Revolution, this French perfume master was the imperial perfumer of the Russian royal family. In 1920, Chanel and Ennis Bow met in Grass, and they jointly created a perfume that Chanel described as “smelling like a woman”. It is the first “abstract” perfume. Different from the prevailing single flower fragrance perfume such as rose, jasmine or clove, N ° 5 has no single main fragrance, but a complex fragrance with more than 80 ingredients.

2.55 handbag

Chanel realized the close relationship between handbags and daily life earlier than others, so in February 1955, she designed the “2.55” handbag.

Since its birth in 1955, the 2.55 material has been made of sheepskin, caviar embossed calf leather, patent cowhide, crocodile skin, python skin, and more. The colors have appeared in gray, sand brown, celadon, midnight blue, brown, and various other seasonal popular colors. The earliest Chanel 2.55 handbag was born in 1955 and comes in only two styles: patterned lambskin fabric for daytime use, and silk or knitted tweed for evening wear. In the upgraded version, the most popular material is lambskin fabric, in addition to caviar embossed calfskin, patent leather cowhide, crocodile skin, python skin, and other materials. In addition to black, there are also low-key customers who prefer gray with lower color purity, or rare colors such as blue and brown, reflecting their unique taste.