Louis Vuitton

Louis Vuitton, one of the most outstanding leather design masters in French history, opened the first leather store named after himself in Paris in 1854. A century later, Louis Vuitton became one of the top brands in the field of leather cases and leather goods, and became a symbol of upper class society. Today, Louis Vuitton is not only limited to designing and selling high-end leather goods and bags, but also has become a huge trend indicator in the fields of fashion, accessories, leather shoes, bags, jewelry, watches, media, famous wine, etc. From the early LV suitcases to the ever-changing LV fashion shows on the Paris catwalk every year, the reason why LV (Louis Vuitton) has always stood at the top of the international fashion industry and ranked among luxury brands is its unique brand DNA.

The authenticity of Louis Vuitton’s waterproof and fire-resistant legends is difficult to determine, but it does not use leather or other ordinary leather materials. Instead, it uses a canvas material called Canvas for oil painting, and a layer of waterproof PVC, which truly makes its leather bag timeless and less prone to wear and tear. In addition to being ‘durable’, Louis Vuitton, with a history of 150 years, initially focused on the royal and aristocratic markets, which is also why this brand stands firm.

In 1888, Louis Vuitton replaced the original beige and brown stripes with a square pattern and added a registered trademark, but products still flooded the world; As the only successor of the famous brand Louis Vuitton Group, George designed the famous brand abbreviation logo of Louis Vuitton in his quiet office in Agnell in 1896. Registered with the Labor Mediation Commission on January 11, 1897 and officially put into use. In this unique combination of letters and four leaf flowers, the diamond shapes surround the floral decoration against a brown background. The pattern with four leaves may have come from the practicing wolf in the Governor General’s Palace. The concept of fancy patterns may have originated from paintings from the Edo period in Japan. The four star shaped concave surfaces around them look similar to the military flag pattern of the Han Dynasty in China. Or to put it poetically, the creativity of the floral pattern comes from the floor tiles in George and Josephine Vuitton’s kitchen.

Classic&Fashion Integration

Louis Vuitton, who used to only talk about classics but not trends, has finally changed its style since 2012. In 1996, to celebrate the 100th anniversary of the Monogram series, seven fashion designers were invited to design limited edition styles, sparking a frenzy of collection worldwide, allowing Louis Vuitton to experience the greatness of trends. In 1998, Louis Vuitton, for the first time, joined American designer Marc Jacobs to design the Vernis series, and even continued to develop a clothing series that had never been before. In addition to suitcases, leather goods, and fashion, Louis Vuitton, a century old and innovative store, also entered other fashion fields. Marc comes from the United States, but he is deeply fascinated by the history, culture, foundation, and classic spirit of clothing. Marc’s design philosophy is mainly practical, and he believes that fashion should be able to make people wear it out, which is the most practical. He pays attention to design details, blends personal unique vision, and derives outstanding female charm style. The classic suitcase and bright and innovative handbag, the noble spirit and quality of Louis Vuitton remain unchanged, but under Marc’s clever attire, they give Louis Vuitton a new expression and are closer to the public’s life.

Japanese artist Takashi Myrakami subverted Louis Vuitton and the entire world with his cartoon world. Louis Vuitton’s letter combination patterns, combined with the ever-changing fantasy colors, reversed people’s visual impressions. For a moment, Murakami Takashi’s laughing flowers and signature eyes transformed into various forms and appeared on Louis Vuitton’s products. The marriage of fashion and art has achieved unprecedented success when Western classic brands encounter artists with the wild imagination of the East. Marc Jacobs, who is quite fascinated by Murakami Takashi, expressed his greatest appreciation for the dark side beneath Murakami Takashi’s joyful works. The combination of light and darkness is the true life, and it is also the direction that Marc Jacobs wants to lead Louis Vuitton forward.

Centennial exquisite craftsmanship

Louis Vuitton is not just a popular fashion brand, the key reason why it has become a century old classic is to enable consumers to enjoy aristocratic quality. Founder Louis Vuitton, in the 19th century, was Napoleon III’s beloved wife, Eugenie, who worked as a full-time binder and leather master. He invented a waterproof flat top hard suitcase with a sturdy and durable quality guarantee, which immediately spread to the upper class. Louis Vuitton also emerged as a famous brand and influenced the fashion industry at that time, becoming a necessary equipment for celebrities and gentlemen to travel.

Louis Vuitton’s son, George Vuitton, created the famous Monogram series, which mainly consists of lightweight canvas. The production process is very complicated, and a waterproof layer of chlorinated ethylene (PVC) must be added to print the standard pattern, which is then embossed to complete. This canvas has excellent pressure resistance and wear resistance, ensuring that it will not deform or fade for a long time, and the pattern is intact. Almost all basic models are made of this canvas material, Designed to be used for different leather purposes.

Louis Vuitton MH Group (formed by the merger of Louis Vuitton and MoetHennessy) must go through 1000 procedures to create a Louis Vuitton wallet; At the beginning of its design, its briefcase will be tested in the laboratory for two consecutive weeks without deformation, with strict quality testing to ensure that consumers can buy it with confidence. Almost all consumers who have used Louis Vuitton leather products know that after more than a decade of use, Louis Vuitton leather products can still remain intact, and the skin color will also become natural and elegant due to long-term contact with the skin over time. There are even rumors that several years after the sinking of the Titanic, a Louis Vuitton hard trunk salvaged from the seabed did not penetrate half a drop of seawater; There are also rumors that a certain family caught fire and most of their clothes were set on fire, except for a Monogram Glace bag that had been blackened and deformed by the smoke and fire, but its contents were intact. Although these rumors are somewhat exaggerated and incredible, they also prove that the trust in the quality of Louis Vuitton in the world holds an unshakable position.