HUGO Continues to Tap Gen-Z Culture With Bella Poarch-Fronted FW23 Campaign
While also enlisting Chase Hudson, Chiara Hovland, Ashley Moore, Lola Clark, and William Ernult for a wider content rollout.
While also enlisting Chase Hudson, Chiara Hovland, Ashley Moore, Lola Clark, and William Ernult for a wider content rollout.
Revisiting ancient Chinese traditions through a community-focused lens.
Also set to come alive through pop-in spaces.
Taking inspiration from mycelium’s branched fungus structure.
Honoring its tailored design language.
The three collections, which include Modern Preppy, Urban Workwear, and Premium Blue, range aesthetically from collegiate to industrial.
Featuring T-shirts and varsity-inspired leather hooded jackets.
While the campaign might be computer-generated, the grillz, tees, trucker hats, string vests and varsity jackets are certainly IRL.
Evoking vintage socialite sophistication and rebellious teddy boy aesthetics.
“The performance of characters who inhabit this world is immediate – LIVE! – one moment, then self-absorbed, even remote, the next.”
Capturing family relatives in her local playground.
The historic address, where Cristóbal Balenciaga opened the French Couture House in 1937, will soon become the brand’s main Couture and creative studio.
Shot by creative director, Matthew M. Williams.
The line, designed by Rih herself, is out now.
Picturing the bombshell actresses in the Kim Kardashian-led brand’s latest swimwear cuts.
The Brazilian model delivers Y2K realness with the help of the House’s retro-tinged eyewear.
Starring Benedict Cumberbatch, Hunter Schafer, Kodi Smit-McPhee, Letitia Wright, and Li Xian.
Marking Pharrell’s first campaign for the House as menswear artistic director, with three stills and an accompanying video.