Loewe

Following a four year stint as the House’s Creative Director.

Black vans with tinted windows travelled through the back roads of southern Spain with the goal of finding the perfect artisans with extraordinary savoir-faire willing to be part of a secret, ambitious project. What might sound like the plot of a Hollywood blockbuster film with a neo-rural twist is, in fact, the starting point of Dior’s love story with Seville. A remarkable initiative that began several months before the LVMH-owned maison’s spectacular fashion show in the Plaza de España in Seville last July, and which not only catapulted Andalusia into the luxury tourism and media spotlight, but also promoted the know-how of Spanish workshops and craftsmanship through unique collaborations with the French fashion house.