How Interactive Runways Changed the Game at Milan Fashion Week SS24
From Beate Karlsson’s AVAVAV to BOSS’ futuristic universe, Milan made sure it delivered one of the most immersive Fashion Weeks in history.
From Beate Karlsson’s AVAVAV to BOSS’ futuristic universe, Milan made sure it delivered one of the most immersive Fashion Weeks in history.
Seeing hilled meadows and growing leaves take over the flagship store.
High-end winter apparel with plant-derived textiles made using microbial fermentation technology, a process similar to brewing beer.
Held inside the Palazzo Reale di Milano, Jannik Wikkelsø Davidsen opened his own house of horrors with sinister garments that stand on brutalist lines.
With photography from Louise & Maria Thornfeldt, Malick Bodian and Sander Muylaert.
Based on the club’s jersey from 1910, the year the team played in its first-ever white kit.
Reinterpreting the Nerazzurri stripes like never before.
“Our mission now is to revive that uniquely playful attitude and reshape its disruptive heritage in order to inspire a new generation.”
Following his appointment as creative director in April.
Hit with a tonal chevron design that represents the vibrant energy of Milan.
After opting for a co-ed show format for the last three years.
Introducing the designer’s second solo location.
While also providing students from the 1 Granary incubator and seven universities with vintage Valentino garments for inspiration.
The football club and the streetwear label also renovated the Youth Sports Center in Gratosoglio.