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Balenciaga is a luxury brand in France, belonging to the Kaiyun Group. Its main products include men's and women's ready-to-wear, leather goods, footwear, fragrances, and accessories. The products operated by Balenciaga include: men's and women's ready-made clothing, leather goods, footwear, fragrances, and accessories. At the end of September 2018, Balenciaga announced the launch of a new brand logo design. The new logo is announced for the first time on the official Instagram of Balenciaga, with the caption "The new Balenciaga logo is officially launched". Compared to the old logo, the new logo continues to be spelled in uppercase, but the font has become narrower and bolder, with a brand new gray background. The design inspiration for the new logo comes from traffic signs