Following the viral ad with Cristiano Ronaldo.
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Louis Vuitton
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Louis Vuitton
French Luxury Label
Rank 19
Following the viral Louis Vuitton (PARIS:MC.PA +0.74%) campaign featuring football greats Lionel Messi and Cristiano Ronaldo that appeared just before the World Cup last November, a new campaign has now been revealed, this time featuring just the champion.
Proving that there can only be one winner, Messi stars in his own solo campaign for the French luxury house, his second advertisement campaign for the brand. The first campaign features the world’s two leading football players facing off in a deadlock game of chess, inspired by a match that famously ended in a draw. The World Cup saw Messi as the winner, leading Argentina to victory for the first time since 1986.
This new campaign sees the Paris Saint-Germain player photographed by Glen Luchford for the “Horizons Never End” campaign. Messi can be seen posing and lounging in an airport setting with his LV Horizon suitcase. The suitcase is ultra-lightweight and was first launched in 2016. The case is covered in a specially developed Monogram or Damier canvas.
Take a look at the campaign above and below.