Captured in Montauk, New York, the promotional imagery pictures the designer’s seasonal silhouettes under the town’s scenic lighthouse.
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Situated at the “End of the World” (a.k.a Montauk, New York), Thom Browne’s Fall 2023 campaign introduces a cast of signature characters on the village’s billowing hills. Titled “meet me at the lighthouse,” the sartorial delivery underscores the line’s nautical themes under the 1796 Montauk Point Lighthouse at the peninsula’s tip, where land meets sea.
Shot by Emma Louise Swanson, with creative direction from Browne himself, the visuals spotlight the Americana-inspired label’s layered tailoring across seasonal checked Prince of Wales separates, double-faced Melton outerwear and oversized wool flannel down overcoats. Scattered about grassy landscapes and sandy beaches, the Mr. Thom Bag and Mrs. Thom Mini Baguette arrive in navy and cognac, while Browne’s quintessential Hector Bag acquaints itself with the Pebble Grain Whale Baguette.
The collection was shown during New York Fashion Week in February, marking Browne’s return to the American showcase for the first time since September 2021. Prior to his FW23 runway, the designer had appeared on the Paris calendar, but following his appointment as chairman of the CFDA, a New York Fashion Week appearance was obligatory.