Fashion Can’t Count on Tourists to Come to the Rescue Again
When writing about seasonal trends, I often find it’s helpful to look at what was written the last time around. What struck me about the start of the peak travel season in 2022 was how everyone — brands, analysts, journalists — was dead certain it was going to be a very, very good spring and summer. That’s more or less how it played out: tourism boomed (with the exception of China, still in zero-Covid lockdown). Travellers, particularly wealthy ones, splurged on new wardrobes.
