HUGO Continues to Tap Gen-Z Culture With Bella Poarch-Fronted FW23 Campaign
While also enlisting Chase Hudson, Chiara Hovland, Ashley Moore, Lola Clark, and William Ernult for a wider content rollout.
How Gen-Z Became a Generation of Grail-Finding Fashion Archivists
Gen-Z waves good bye to today’s luxury landscape, favoring old Raf Simons, Vivienne Westwood, Prada, FENDI, Marc Jacobs and JPG.